In today’s ecosystem, marketers have more accessible technologies, methods, and tools than ever before. Technologies used can include everything from content distribution, customer journey tracking, dynamic creativity, performance optimization and marketing automation. Our objective is to equip your organisation with a data-driven approach embracing integrated technologies and transforming one-way marketing monologues into two-way dialogue and mutual customer value.
From Strategy to Action Plan
We define and prioritize the data-driven projects for your organization by leveraging and unifying your data. We assess your organisation current technology stacks and build a strategy for their rationalization or migration. Likewise we assess your organization current agency ecosystem and people skills in order to build a strategy for partial internalization while building a more efficient partners ecosystem.
We design the right tools to respond to the multichannel customer behaviors, ie. deciding whether to internalize specific competencies, define detailed roadmaps to win buy-in from teams.
Digital Impact Measurement: We measure the impact of digital on actual sales. We determine how much of your sales, both online and in-store, is influenced by paid, earned or owned media online.
Audience analytics & programmatic planning: We use data science to improve your targeting strategy with insights that translate into actionable segments; we design data programs with the right third-party data providers for even better results.
Media transparency & attribution modelling: We evaluate the performance of your media mix to improve your ROI.
Data Strategy, Architecture, Integration & Governance
We perform a data-driven maturity audit to get a comprehensive company-wide overview, then we establish together with you, your core data strategy. We help define your end-goal and inventorize the data-driven solutions needed to reach these objectives.
We determine the data set you need to build your solution including if necessary the organization & follow-up of technology vendor pitches.
We build powerful reporting interfaces to share insights across your organization. We increase accountability with a common view of performance based on reliable, understandable data.
We help in bringing marketing scenarios to life by turning data into actions and sending the right data to the right platforms.
We help set the rules of the game by prioritizing the business areas where improved data governance will bring the most immediate benefit.